Rethink Waste.




Serial Disposal

Somewhere along the line, convenience became more important than sustainability. Plastic water bottles, straws, coffee pods, paper cups, disposable utensils, plastic bags, paper towels; our North American society has become hooked on convenient single use products.

Buy, Use, Dispose and Repeat

The disposability of products has engrained itself in our society and has resulted in unprecedented waste. Landfills across the globe are increasingly overwhelmed with plastics and textiles that should never have ended up there.




This lifestyle has been adopted by

Single use. Single use products are


We live in a world of excessive consumption. and The clothing industry is


Simply put, overconsumption has found its way into virtually every aspect of our North American society. and wasting

Rethink Manufacturing.




The True Cost of Cheap Clothes

Since the 90's, the price of all consumer goods has risen by over 70% with the exception of clothing which has actually decreased by 6%. Understanding how the price of clothing has managed to drop has important implications for the well being of everyone involved. Unfortunately, there is a veritable disconnect between producers and consumers. This disconnect has created a lack of accountability and has allowed for fast fashion to proceed unquestioned. The reality of the matter is that the costs you are avoiding aren't eliminated; they are simply bared by the people making your clothes and by the planet.  

Getting To Know Your Clothes

At Seaside, we believe in ethical manufacturing. We understand that outsourced manufacturing can bring positive social and economic benefits to developing countries.

Rethink Consumption.




Stuff, Stuff and more Stuff

We are living in a time of unprecedented consumption. Over the past 50 years, the average American home has more than tripled in size but despite this, 1/10 people still require self-storage facilities to house the estimated 300,000 items in an average home. Thriving off of this need for physical possession, the fast fashion industry has become the second largest polluter in the world (second only to the oil & gas industry) and accounts for 10% of the entire global carbon footprint. From 1994 to 2014, there has been a 400% increase in garment production, putting our production at a staggering 80 billion garments per year.
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